With social media ever evolving, Tentpolester is able to offer even the most sophisticated marketing teams insight on how to best promote and grow campaigns. Even the tiny steps like syndicating a Facebook event on free communities or building fan pages for the event has made all the difference.

The Crawler is the one application that automatically searches and organizes all Web content including social media, blogs, news stories and Web pages. Unlike Google and other search engines, The Crawler not only searches the Internet for real-time news and information, it filters old content and digs for the intelligence you need within news portals, Twitter pages and message boards. You define your search criteria and The Crawler fetches and archives your news and information automatically, 24/7. The content saves on your server, even if the pages go down. You can additionally search on top of your archived news to find the very specific information you need. From there you can sort, tag and organize your information, and share it with the rest of your enterprise or even re-publish it to the world. It’s a powerful tool for aggregating and publishing Web content according to your specifications. We use it in our campaigns for some of the following applications:

• Campaign measurement
• Social media monitoring
• Real-time news
• Competitive research
• Buzz and hype tracking
• News and pressroom services
• Story archiving
• Lead generation
• Sales research
• Industry news RSS syndication
• Website Publishing