Research

By understanding niche markets through research and diagnostic tools, Tentpolester provides the information a film requires to be marketed through multiple mediums each specifically designed for the corresponding audience.
Tentpolester’s digital online marketing strategies are built around reaching a films specified niche market. By analyzing and understanding the different target niche markets, Tentpolester is able to effectively reach the proper audience and flood the message or content virally to cause a reaction and leave a lasting impression.


Extensive research has allowed us to analyze and understand the following niche markets:
  • 44,800,000 Hispanics (largest minority – 14.7% of US population)
  • 76,043,902 professional baseball fans (at 2,420 games in 2007 – #1 Sport for attendance)
  • 2,700,000 Little League players and coaches
  • 3,200,000 Boy Scouts/2,800,000 million Girl Scouts
  • 2,000,000 adult Scout volunteers
  • 4,000,000 kids and 210,000 volunteers in Boys & Girls Clubs
  • 220,000 youth and adults in Big Brothers/Sisters
  • 6,800,000 million National 4-H Club members
  • 20,900,000 YMCA/YWCA members
  • 910,000 kids in daycare
  • 10,000 school teachers and coaches
  • 64,000 members of the American Library Association
  • 77,000 members of the National Council of Teachers of English
  • 200,000 members of the International Reading Association
  • 2,700,000 members of the National Education Association
  • 150,000 teachers, 4,500,000 million students through Scholastic
  • 200,000 teachers and 7,600,000 students National Catholic Education Association